We humans have funny thought patterns.
Just when we thought we had it all figured out with our superiour rational brains, just when we thought we had understood the world, evolution, and the galaxies, just when we thought we had reached the end of history (sort of after the fall of the Berlin Wall, in the early nineties), it got all muddled up again.
What seemed simple, clear and, possibly somewhat boring, broke apart and fragmented into millions and millions of inscrutable nano-parts, uncountable amounts of gigabytes and seemingly endless strands of sequenced genomes.
We thought that we were on top of the world, and the horizons receded into the farthest distance. We thought we were pulling the strings of history and are now beginning to realise that there are far too many of them.
To make sense of it all, we need to, and have always needed to, tell ourselves stories. In that sense, in spite of the dialectic waltz we have been dancing, nothing has changed since the dawn of time:
1. The ancient peoples told stories of gods and how they created the world, our destinies and the weather.
2. Then, collectively, we decided to take destiny into our own hands and demystify the universe. Renaissance man and his descendants told the story of the superiority of rational man. It created the modern world with its industries, its technologies and its pollution.
3. More and more signs point into the direction that we have now entered (or are at the brink of) a new era, or should I say of an infinite number of new eras, where the collective story telling takes on a completely different life - one of tis own: it will be non-linear, pattern based, non hierarchical, multi-cultural, and not least, utterly unpredictable.
This will go against the grain of the our recent left-brain mechanistic generations. But after the reductionist (and, lets face it, highly effective in construction and destruction alike) last five centuries, the realities, complexities and challenges of our world(s) demand a thoroughly improved set of tools.
In comes the right brain. In comes the web paradigm. In comes creativity as an asset and not something reserved to a bunch of quirky eccentrics.
Artistry takes on an entirely new meaning: it's the multidimensional expansion of multiple intelligences, spurned on by rapid technological advances and possibilities.
Welcome to the business man as artist.